For Brand Members: Email Templates to Invite Retailers

2023 Examples:

Brand Example:

Dear Friends of [Brand], 

Great news: we’ve joined a new program to make selling our products online easier. We have joined Bridge Shop Local.  This service helps indie stores.  I’m writing to invite you to join us on Bridge Shop Local.  Some of our best independent stores use Shop Local, such as:

  • Bebe’s /  Nichol Hills, OK
  • Fragile /  Atlanta, GA
  • Goldsmith Cardel  / Cincinnati, OH
  • P.S. The Letter /  Fort Worth, TX
  • The Ivy House /  Dallas,  TX

Details:

  • Shop Local gives you an Online Store pre-populated with all the products from our brand.
  • We have 1,500 products in our Shop Local catalog. You can instantly show these1,500 products to your customers. 
  • We maintain our products in your Store and save you the hassle.
  • Your Store will have up-to-date prices and professional product pictures.
  • Retailers that use Shop Local report selling 18% more.
  • This service is free for you. We pay for the product syncing program. 
  • This program is the easiest way to increase your Google ranking and your sales. 

I think Bridge Shop Local would be a good fit for your business.  Please learn more and join here:

[Brand's Shop Local URL leading to their About Bridge page]

 

If you have any questions, please contact me or Jim at Shop Local (1-212-254-9654 / jim@bridge.org).

 

Thank you.

Shop local, 

[Brand signature]

 


2022 Examples:

Casafina Example:

Dear Friends and Family of Casafina, 
 
272 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge. 
 
Bonus: Join us on Bridge by Friday, April 29th, and Casafina Living will give you a $200 shopping credit with us. 

Retailers that use Bridge report selling 18% more. In fact, our best indie stores use Bridge. Featured stores connecting with Casafina Living on Bridge:


  • Al's Flowers and Gifts in AL
  • Babcock Gifts in TN
  • Elizabeth Clair's in MS
  • Fincher & Ozment Jewelers in AL
  • Finchers in M
  • Generations in MS
  • Glass Bazaar in TN
  • H. Hal Garner at Nest in MS
  • Ivy Cottage in AL
  • Live With It by Lora Hobbs in PA
  • My Favorite Things in FL
  • Oxford Floral Co. in MS
  • Persnickety in MS
  • Pieces Of Eight in LA
  • Plum Southern in GA
  • Sassafras in MS
  • The Cottage Shop in GA
  • The Ivy House in TX
  •  Tish Gammill Home in MS
  • Two Doors Down in TN
  • Vineyard's Gifts in TN
  • Zundel's in AL

 
Please click a store's name above to see an example of how they use Bridge.
 
 
Details:

  1. Get your free Bridge account here: https://www.shoplocal.org
  2. Bridge gives you an online store pre-populated with all the products from the brands you buy from us.
  3. Casafina Living pays for this syncing service. We underwrite it to help your store. 
  4. We maintain our products in your Bridge and save you the hassle.
  5. Your Bridge account will have up-to-date prices.
  6. You Bridge account will have professional product pictures.
  7. Your Bridge Store includes free gift registry software. 
  8. Sell more: stores that use Bridge report selling 18% more. 
  9. Save money: you will save up to $1,900 on adding products to your website.
  10. You can open your Bridge account in less than 4 minutes. You’ll save yourself days of work. 

 
How do you join Bridge?
 
Join Bridge for free at:
https://www.shoplocal.org
 
Questions?
 
Please contact me, or Jason Solarek (Bridge CEO) at: 
1-212-254-9654 / jason@bridge.org
 
Detailed information about our Bridge program:
https://casafina.bridgecatalog.com/about-bridge.cfm
 
 
Bonus: Join by next Friday, April 29th, and Casafina Living will give you a $200 shopping credit with us.  
Thank you.
 
Shop local,
 
Matt Hullfish
National Sales Manager
Casafina Living

 


 

Skyros Designs Example:


 


Email Subject Line: Join us on Bridge

 

 

 

 

Dear Customer, 

 

We have joined a sales program that makes it easier for you to sell our products online.  Our Bridge program helps all types of retailers–from those with basic websites to those with advanced e-commerce sites. 

8 Reasons to Try Bridge:

1. Show all of our products online instantly, including our new products

2. Sell more. Stores that use Bridge report selling 13% more.

3. Save time and money.  Without Bridge, you may spend $100s and weeks adding products to your website. Save this time and money.

4. Accurate pricing. Your Bridge will have up-to-date prices.

5. Professional product pictures.

6. Efficiently compete against major online players like Amazon.

7. Increase your Google ranking.

8. Setup is fast. You can set up your Bridge account in 4 minutes. 

 

What is Bridge?

Bridge gives you an online store pre-populated with all our products. You can use this Store as soon as you set it up to start selling products. If you wish, you can download our products from your Bridge account and import them into your own third-party website. Using Bridge, we maintain our products and save you the hassle. You can spend less money on website maintenance and sell more. And, your Bridge Store includes free gift registry software. 

 

How does our Bridge differ from existing services?

When you have a Bridge Store with our items in it, you do not have to download Excel files, click on Dropbox links, or deal with thumb drives.  Our products are always up to date in your Bridge Store.  You can also add your own items from any brand to your Bridge Store. Your Bridge Store is not limited to just our brand.

 

Which retailers use Bridge?

More than 930 retailers across the United States and Canada use Bridge.

View Bridge retailers here:

https://www.shoplocal.org/retailers-members.cfm

 

How much does Bridge cost?

Free. Please see plans and pricing here:

https://www.shoplocal.org/pricing.cfm

 

How do you join Bridge?

Try Bridge for free at: 

https://www.shoplocal.org

 

You can also contact your sales representative, our corporate office, or Jason Solarek (Bridge CEO) at: 1-212-254-9654 / jason@bridge.org


 


 

Agraria Example:

 

 

 


 

Arte Italica Example:

 

 

 


 

Beatriz Ball Example:

 

 

 


2017 Example:

Nambe Example:

 

 

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Salisbury Example:

 

 

 


 

 

Buying Group Example:

 

Dear HTI Members, 

We are happy to announce a new partnership with Bridge, the leader in gift registry software for our industry. This partnership will boost sales for our retailers and brand members. We have also arranged a special offer just for members like you.

Why?
There will be more than 2 million weddings in the U.S. this year, and many of these couples will register at a store. The average registry generates more than $1k in online sales. We want these brides to register at our HTI stores. Bridge will help open the door to millions of dollars in registry gifts. 

What?
What is Bridge? Bridge helps 930 indie stores in our industry offer an online gift registry.  This year, Bridge will help these stores handle 6,700+ brides and help stores sell millions.

When? 
Registry season is almost here. Online sales were up 40% in 2020. Now is the perfect time for us.

Who?
All stores will benefit from this: If you have a website already, you can benefit. If you do not have a website, you surely can benefit.  If you’re not sure how this work for you, please contact me. I know it will benefit you 100%.

Price
Why is the Bridge service free for stores like you? The brands pay to underwrite the service. This is great news for indie stores.  Bridge does offer retailers paid upgrade features, but that is not required. You may use Bridge for free and simply offer a great online registry service to your brides. 

Special Offer
We have arranged a special offer with Bridge: when you open a free Bridge account before [date], you will receive $X in additional services for free. You will receive free coaching tailored to HTI members and Bridge will help you build a gift registry.  Free.

How?
How does your store sign up for a free Bridge account?
Two ways:
1. Please respond to this email and tell me ‘yes.’ I will then work with Bridge to sign you up, and we’ll then email your Bridge account information.
2. Please go to this site and sign up on the home page:
https://www.shoplocal.org

Thank you, 

[insert signature]

 

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Please include the Bridge Shop Local logo in e-mail marketing.

 

Logo with text on circular white background with green outline with clear edges:

 

 

Logo with bold text on circular white background with clear edges:

 

We recommend an eye-catching graphic at the top of your email.