Jason Solarek picture
Jason Solarek at ShopLocal.org 4:29 PM • November 5, 2020
What are you doing in January on Monday at 4 pm?
Jason Solarek picture
Jason Solarek at ShopLocal.org 4:29 PM • November 5, 2020

What are you doing in January on Monday at 4 pm?

Bridge has a large base of gift registry data.  More than 5,000 brides open a wedding registry on the Bridge e-commerce platform each year. We thought it would be helpful to our stores to look for trends in this data.  

Our key finding: The best time to have an online registry ready for brides-to-be is: in January on Monday at 4 pm ?

We reached this conclusion after finding these trends: 

1. The top month that future brides start their registry:
January, followed by February.

2. The top day of the week that future brides start their registry:
Monday, followed by Tuesday.

3. The top time of day of that future brides start their registry:
4 pm, followed by 3 pm.