Since I don't drive to work and listen to the radio or watch broadcast TV, I'm in a bit of a bubble when it comes to fast-food marketing. Thankfully, The Wall St. Journal helps me keep a pulse on America. What caught my eye today was the Journal's article about Chili's, inflation, and its value offering. I was surprised to read that the cost of a fast-food burger meal has risen 62% in the last six years (2019: $7.50 -> 2025: $12). Chili's is using the
...Read more of post
NEW YORK, NY — April 27, 2025 – Shop Local, the leading wedding registry platform for indie retailers, will announce the 2025 Best Wedding Gifts award winners this week. The honor is presented to the top 100 retailers and top 100 brands in America.
The top 100 brand finalists included Herend, Juliska, VIETRI, and Beatriz Ball. The top 100 retail finalists were led by The Ivy House in Dallas, TX; Babcock Gifts in Memphis, TN; P.S. the Letter in Fort
...Read more of post
Three charts:
- Checkout conversion sales funnel.
- Cost to ship a product.
- Price for product.
Please note: This information is based on my personal experiences and experiences may vary.
Nice to see a shop local shout-out in the Locavore Guide.
Check out the book:
In this example, we imagine 100 potential customers start on an online store's home page and wish to give a wedding gift online. On the store not using our software, 10 out of 100 customers will complete a gift-giving checkout. On the store using our software, 40 out of 100 customers will complete a gift-giving checkout—a 4x gain.
Details:
Indie Store Does Not Use Shop Local Gift Registry Service...
- 100 customers start on the retailer's home page —>
- 85 customers make it
The Wall St. Journal recently shared how Skechers has become a major shoe player by marching to its own drumbeat.
Started in 1992, Skechers is the third largest seller of shoes in the world. But the company's history goes back even further: the founder's first company, LA Gear, which flamed out, was started in the 1980s.
Skechers grew by focusing on comfy and affordable shoes and didn't sign expensive promotion deals with active athletes. (It does partner with ex-
...Read more of post
•
999 KB
This document shares additional resources that your business can use to offer a successful wedding registry service.
Please scan the QR codes to quickly be taken to each document's respective page or click the links below.
How to Increase Sales:
https://www.shoplocal.org/help-center.cfm/631/Increasing-Sales-for-Retailers
$5k in 5 Days Webinar Slides:
https://bridge.myshoplocal.com/library.cfm?id=3485
Google Research Study:
https://www.shoplocal.org/news.cfm/24875/Shop-Local-Helps-Indie-Stores-Rank-on-Page-1-of-Google-in-62-of-States
How to Add a Link on Your Official Website:&
PDF • 999 KB • Training
Try to Automate Everything
Indie stores need to follow in Walmart’s footsteps ASAP and automate as much as they can, including:
- Product information, pricing, pictures, and more (including website listings). (Inventory.)
- Stock.
- Marketing offers.
Great news: We are hosting a free, workshop to help you get more orders and wedding registries.
You're invited to join us. We'll help you add a link from your official website to your Shop Local account.
When is the workshop?
- Wednesday, November 13, 2024 @ 10:00 am EST
- When you have a link on your official website, customers can more quickly find your Shop Local Online Store and Registry service.
- Registrants
Details:
- Shopify integration with your Shop Local account is free. It's part of your subscription.
- Initially, we set up the two systems to see each other. No data is synced unless you want it to be.
- If you wish for a product or group of products to be synced from your Shopify account to your Shop Local account, it just takes a click.
- This process is
