For the last 10 years, Bridge has been building software to support indie, brick-and-mortar stores. We watched in 2018 as 230 city leaders competed to give the world’s richest man money to bring his tech company to their city. After awarding an HQ to NYC, Amazon tried to bully NYC. When Amazon wouldn’t get its way, it broke off the deal. We see in today’s news more evidence of the same bullying behavior. We’re happy to see that the ...Read more of post
This week, Amazon launched its online pharmacy targeting the 3.8 billion prescriptions filled in the U.S. each year. Shares of major pharmacy chains dropped about 10% on the news. Amazon honed this weapon in its Seattle lab and is eagerly unleashing it on retail chains and mom-and-pop pharmacies.
Something struck me while reading this news: Does Amazon remind you of Covid-19? The similarities:
Amazons kills many businesses in industries it touches.
Busch beer is having a bit of fun with the havoc Covid is wrecking. Busch's contest:
Busch is picking 250 winners to share how they are dealing with their canceled weddings.
Affected couples need to post a photo of themselves to Instagram or Twitter with an explanation of how they plan to celebrate given the circumstances, and use the hashtags #BuschWeddingGift and #Sweepstakes.
Which company has the best management? Sadly, it’s the one that cares the least for communities. Amazon lead the Drucker Institute management contest but scored the worst of any business in the top 50 in terms of social responsibility.
Amazon and Chinese companies have teamed up to bypass Main Street and ship goods directly to doorsteps. This is hurting American manufacturing as well as local city governments. To accomplish this, they're misleading Americans by putting out press releases that cherry-pick statistics.
Follow these 3 steps to see the issue at hand:
1. In an Amazon press release last week, Amazon claimed:
In 300 years, your wine glass size increased about 700%.
It appears we have the 90s to thank for this. But the 90s drinking craze may have its origins back to the 70s. In the 1976, California wines first unseated French wines as the top wine producer in a blind taste test (read more about the 'Judgement of Paris' here: https://en.wikipedia.org/wiki/Judgment_of_Paris_(wine)) This contest may not only have impacted where we buy our wine buy the size of the glass from ...Read more of post
Retailers often ask me about increasing traffic and sales. Below please find a New York Times article about a Hearts on Fire print campaign.
1) Customize your advertisements to your audience. Excerpt: The content of the print ads will vary slightly in each magazine based on its target audience. For younger fashion-conscious readers of Cosmopolitan, Marie Claire and Redbook, ads will highlight lower-priced items. The more affluent readers ...Read more of post