Brick-and-mortar stores may soon have to replace sofas with shipping stations to keep up with online players like Amazon and Zola.
In Bridge Store, a gift registrant can now request the redemption of an applicable gift.
Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (...Read more of post
The Wall Street Journal offers Amazon gift cards as a subscription incentive.
When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently ...Read more of post
Alec Baldwin in Glengarry Glen Ross.
At our Bridge seminars, we promote books that will help members of our industry. We often sell the books at cover price. We find that when people buy a book vs. are given it, they are more likely to read it.
We often promote books dealing with e-commerce, including Scott Galloway's The Four.
Team members at our company are reading Jim Collins' BE 2.0.
In the movie Glengarry Glen Ross, a motivational speaker played by Alec Baldwin
addresses a group of salesmen. He writes three letters vertically on the chalkboard, “A B C.” He explains that the acronym means "Always Be Closing."
The way that Baldwin's character thinks about sales, I may think about reading. I think of: "ABR,” Always Be Reading. Whether it's breakfast, lunch, or dinner, I try to get in a page or two of...Read more of post
Good news: Your store can still get $200 off your Dallas or Altanta order!
23 Participating Brands:
- Your store placed a $200 wholesale order. You receive $200 from Bridge. Your order is free.
- Your store placed a $1,000 order. You receive $200 from Bridge. That is a 20% discount off your order.
- Beatriz Ball
- DeVine Corporation's lines:
- Anna Weatherley
- J.L. Coquet
- Mario Luca Giusti
...Read more of post
January 4, 2023
January 10, 2023
Bridge will be in Dallas for the January 2023 show. Show dates: January 4 - January 10.
Dallas Market Center.
John List's book The Voltage Effect.
Neil Peters and Jason Solarek at the Dallas Market Center.
The next book our Bridge team may read is John List’s book The Voltage Effect
. List, who is a behavioral economist at the University of Chicago, shares a variety of suggestions to grow a business. He warns us about false positives, such as what the “Just Say No” drug campaign experienced. He suggests we look for businesses with scalable ingredients. (People are not scalable, but good news for Bridge: software is!)
I'd add to List's advice ...Read more of post
Neil Peters and Jason Solarek at the Dallas Market Center. (This picture was taken after 5 pm, hence that Corona.)
Bridge on bridge
We had a great show in Dallas. I’d like to thank the Dallas Market Center, our 100 brand partners, and our hardworking retailers that make it all possible. A special thank you to:
- Laura May at the Ivy House
- Meg Duncan at Lamont
- Ari Lowenstein at MarketTime
- Adam Sigel at Savannah Bee
- Andy Bjork at Ivystone
- Neil Peters at Carmel Ceramica
- Diana Duffy at Skyros Designs
- Rita at Casafina Living
- Sonny Melder
- Nicole and Luis at ...Read more of post
Nice to see Adam Sigel from Savannah Bee at the Dallas show. Adam treated me and visitors to chocolate ice cream with a drizzle of spicy Savannah Bee honey. Delicious! Thank you! 🍨🐝🌶
Savannah Bee is a Bridge Product Syncing partner.
I enjoyed visiting Laura May, owner of The Ivy House, in Dallas. She is an inspiration.