News > Search > "delta airlines": 4 results
Jason Solarek picture
Jason Solarek @ Bridge 12 days ago • June 10, 2024 • 12:52 PM
Our pricing page in 2016. Our offering (pricing strategy) was so new that we displayed pricing for retailers, brands, and sales reps on just one page. (Today, we have pages dedicated for each group.) The good news: in 2016 we were using bundled service pricing. The plans are listed vertically: Free plan, Starter plan, etc. The bad news: this vertical approach is not the best way to present plans. This approach prevented us from comparing and improving our bundles. A better method is presenting plans horizontally, from left to right, in vertical columns, such as how BigCommerce does it today. We learned this along the way and now present this information correctly.
We follow pricing for bundles and tiers of services. Over the last decade, we've tried various pricing approaches, as well as ways to visually convey these service offerings. In this post, I share the pricing for our services for retailers since 2017. In some case, we took a step forward and a step back--it wasn't linear progress.  We've drawn inspiration from many sources, including our competitors and Tinder. 

Presenting bundles is not limited to signing ...Read more of post

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Jason Solarek @ Bridge 14 days ago • June 8, 2024 • 5:00 PM
The Wall St. Journal shares that competing media companies are teaming up to offer bundles of bundled services. In this graphic, we see how HBO Max can gain news customers via partnerships.
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Jason Solarek @ Bridge 14 days ago • June 8, 2024 • 5:00 PM
Recently, when booking a trip to Florida to see family, I was shown an array of bundles by American Airlines. There was the basic flight, and then:
  • Main Cabin Plus. Included a free checked bag, a more spacious seat, and boarding earlier. 
  • Main Cabin Select. Included an even earlier boarding time and made it easier to change my flight. 
  • First Class. Included the largest, most comfortable seat, priority boarding, two checked bags, and better drinks and
...Read more of post

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Jason Solarek @ Bridge Oct. 11, 2023 • 12:49 PM • 255 days ago
Dollars & Sense
How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
A retailer’s checkout page showing the Save Local loyalty program details. A retailer using Shop Local could chose to participate in our loyalty program designed for their shoppers. Our program enables 1,300 indie stores to team up and be more competitive. Many big-box retailers already offer loyalty programs.
Jason Solarek picture
Jason Solarek @ Bridge Oct. 11, 2023 • 12:49 PM • 255 days ago
How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City...Read more of post

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Jason Solarek @ Bridge Mar. 20, 2017 • 10:52 AM • 2,651 days ago
Jason Solarek picture
Jason Solarek @ Bridge Mar. 20, 2017 • 10:52 AM • 2,651 days ago

Starting on April 1st, you can get a more pleasant dining experience thanks to a new line of in-flight tableware due to Delta and Alessi's partnership.

Excerpt:

.................

Delta carries more than 180 million passengers a year, but only some 25 million will have occasion to lift one of Alessi’s strategically weighted wine glasses to their lips. Why invest in a fancy new line of serviceware that most of your customers will never use?

Simple: Airlines make more money off...Read more of post

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