New Software Features & Updates
New Feature: Add an Internal ID and Note for Your Authorized Retailers
FOR BRANDS & DISTRIBUTORS
Your Shop Local Store has a new feature: We've added the ability for your business to add an internal ID and note for your authorized retailers.
What’s New:
- Internal ID: This is the unique account number your business uses to track a retailer (e.g., AB123456).
- Internal Note: This allows you to store additional details to help manage or locate a retailer (e.g., “We list this store as ‘One and Only Gifts LLC’ in our system, but they are ‘
We're excited to announce the launch of out Mariposa X Lisi Lerch collaboration-an exclusive mid-season release designed to drive in-store interest and incremental sales.
This limited collection combines Mariposa's craftsmanship with Lisi's distinctive charm-forward design, now introducing gold accents to our line for the very first time!
Lisi Lerch’s timeless, personal aesthetic aligns seamlessly with Mariposa’s commitment to meaningful, beautifully made gifts. Her
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You’re Invited 💌
Are Your Online Sales Struggling? Wedding Registry Events Down?
Join us for a live, workshop webinar to learn how to utilize built-in Shop Local tools and finish 2025 strong.
Why Join?
- An indie store sells $78k on average in registry gifts.
- Registries are the sweet spot for online sales.
- Now is the time: registrants are creating registries every day. We want them registering at your store.
- Join a community of indie stores succeeding.
When? (
There’s something deeply sentimental about cooking for Mom. Whether it’s her favorite French toast casserole dusted with powdered sugar and topped with berries, or a comforting baked dish passed down through generations, food becomes a love language. Serve it warm and fresh, but also beautifully—because the presentation makes those moments even more special. Happy Mother`s Day! 💚
CALAISIO
natural elegance, extraordinary durability
We are pleased to announce that Velvet Magnolia has joined Shop Local to grow its online tabletop and bridal registry business after being referred by sales rep Greg Waylock of Cassmeyer Collection. Founded by owner Anne Lofton, Velvet Magnolia offers residential and commercial design services, gifts, bridal registry, large-scale furnishings, and more.
The store instantly received great benefits:
- Customers and registrants can shop for 7k+ products online.
- The
Brisa
Dinner Plate, Sal
- Juliska Berry & Thread Whitewash Plate
- Couzon Stainless Steel Flatware La Perle Five Piece Place Setting
- Juliska Berry & Thread Whitewash Cereal/Ice Cream Bowl
- VIETRI OPTICAL GOLD Gold Champagne Glass
- VIETRI OPTICAL GOLD Gold Wine Glass
- Juliska Villa Seville Scalloped Dessert/Salad Plate - Chambray
- Costa Nova Brisa Dinner Plate, Sal
- Juliska Berry & Thread Whitewash Scalloped Dessert/Salad Plate
- VIETRI Rufolo Glass Gold Service Plate/Charger
- Juliska Puro Clear and
Congratulations to the following members for being the top gift registry performers in April 2025:
Top-3 Retailers
🥇 Babcock Gifts in Memphis, TN
🥈 Friend & Company in New Orleans, LA
🥉 Table Matters in Birmingham, AL
Top-3 Retail Movers
🥇 Calico Mushroom in New Albany, MS / +472%
🥈 Stafford's of Spartanburg in Spartanburg, SC / +396%
🥉 Queen City Market in Selma, AL / +389%
By gift registry sales / % change in April 2025 online revenue vs. prev. month
Top-3 Wedding
NEW YORK, NY — April 27, 2025 – Shop Local, the leading wedding registry platform for indie retailers, will announce the 2025 Best Wedding Gifts award winners this week. The honor is presented to the top 100 retailers and top 100 brands in America.
The top 100 brand finalists included Herend, Juliska, VIETRI, and Beatriz Ball. The top 100 retail finalists were led by The Ivy House in Dallas, TX; Babcock Gifts in Memphis, TN; P.S. the Letter in Fort
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Your Shop Local Store has a new feature: We've added a new award for the 2025 Best Wedding Gifts Finalists. 🥳
This finalist designation is awarded by Shop Local to the top 100 retailers and brands. It is based on 2024 online wedding registry sales from 1,450 retailers that use Shop Local's Online Store and Wedding Registry service who collectively sell 3,500 brands.
Insights 📊
- Of the top 20 brands, 90% are Syncing Brands.
- Of the top 100 brands, 58% are Syncing Brands.
[ ] 📋Complete your Success Checklist.
[ ] 🔗Add a link on your primary website leading to your Shop Local Registry Home page.
- Add a “Registry” link in the navigation menu of your primary site that opens to your Shop Local Registry in the same tab.
[ ] 💰Update your registry incentive amounts to attract more sign-ups.
- Offer a sign-up bonus.
- Offer a post-wedding discount.
[ ] 🏅Review the Leaderboard to see top-selling registry brands and products.
- Contact the