The next book our Bridge team may read is
John List’s book The Voltage Effect. List, who is a behavioral economist at the University of Chicago, shares a variety of suggestions to grow a business. He warns us about false positives, such as what the “Just Say No” drug campaign experienced. He suggests we look for businesses with scalable ingredients. (People are not scalable, but good news for Bridge: software is!)
I'd add to List's advice ...
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